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TESTING & DESIGN
After gathering all this important information about your business, your customers goals and needs we would never just stop there. UX Testing is just as important as the research. We have all these theories but are they true once implemented? During UX Testing,we use the information we gathered at test them with your core user. Through at least 3 iterations to make sure each button, each piece of text is clearly communicating and connecting with them. Each client and situation involves a well-cured plan to create a clear and functional product that connects with the end user.
REFOUNDRY
During our work with Refoundry our team launched testing based on Refoundry's end users needs as we had discovered them in the research phase. We had the opportunity to do 4 rounds of user testing. The site had 5 different users, ranging from government to the common man, while trying to tell a complicated and important story. By conducting tests on the mobile and desktop application, we were able to create a clear and focused site that made it not just easy to use but easy to donate, research and connect to Refoundry for the end user.
ELEZAR
Our research made Elezar’s need for more visually compelling photography and social media, a priority. Testing to make sure the end user was finally hearing a clear and visually connecting voice to Elezar was an integral part of the sites and brands success. Since accessory standards does not normally have models on individual product pages we would not have known how we need to continue that imagery on lower level pages to get the customer to truly feel comfortable with an online purchase.